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Traction: Get a Grip on Your Business
Financial Modeling for Business Owners and Entrepreneurs: Developing Excel Models to Raise Capital, Increase Cash Flow, Improve Operations, Plan Projects, and Make Decisions
Business Plan & Start
Lean B2B: Build Products Businesses Want (Customer Development & Lean Startup in B2B)
Entrepreneurship: A Real-World Approach 2nd Edition
Robert Borsuk
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
Start Small, Stay Small: A Developer's Guide to Launching a Startup
Zero to One: Notes on Startups, or How to Build the Future